Did you miss the point?
On the surface 4:44 is an album about one individual atoning for their infidelity and abuses of trust. In essence, 4:44 is a call to action for evolution and maturity through introspection, honesty, vulnerability, atonement, and leading by example.
Before you cast the Shea critics to the annals of Angry Black Womandom , understand that the company set themselves up for failure. Finding hair products for *highly textured hair was once a thing of struggle. Many Black/Brown women and girls can relate to combing through aisles and aisles of products that are not intended for them or marketed to them. Major retailers have historically catered to white women with loose or straight hair textures. Shea moisture saw a need, filled it and, positioned themselves as saviors in the Black Beauty Market.
There are at least a thousand videos featuring Supreme Brother Notep Supreme and his unnecessarily complex take down of “Get Out.” What’s worse is that there are just as many videos from Sister All Hail Isis Imma a Notep Queen providing just as many convoluted ass analyses of the film. What I find is that these video synopses are like an actual trainwreck; utterly painful to watch to completion, while slightly entertaining enough not to look away.